Insights

Insights

Turn leads into customers.

Practical guides on lead generation, email deliverability, conversion strategy, and mail automation — from the team behind Adhere.

Automation

Custom mail automation: sequences that sell

Set up a welcome series, a re-engagement flow, or a nurture sequence — then let Adhere Auto Mailer send it for you while you focus on other work.

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Conversion

How to convert leads into sales

Generating leads is only half the battle. Learn the follow-up sequences, timing rules, and personalisation tactics that turn a cold lead into a paying customer.

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FAQ

Lead generation FAQ: your most common questions

What makes a good lead? How many do you need? Where do they come from? We answer the questions new Adhere users ask most often.

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Deliverability

Email deliverability 101: getting your mail opened

Your emails are only useful if they land in the inbox. Covers SPF, DKIM, warm-up schedules, subject-line tips, and how to avoid the spam folder.

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Strategy

Choosing the right leads: quality over quantity

More leads doesn't always mean more sales. Learn how to refine your categories and locations so every lead you buy is actually relevant to your business.

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Pricing

Pricing your leads: what does a lead really cost?

Understand how Adhere's Bronze, Silver and Gold subscriptions price your leads and how to get the best value from every generation.

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Payments

How to set up your PayFast account

From registration to FICA verification: everything you need to open a PayFast account and connect it to Adhere so you can start accepting payments.

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